Katerina Safarova
By Katerina Safarova
on July 07, 2022
In the first episode of the Playou series on customer education, you will learn from Radim Hladiš and Daniel Ladra - co-founders of Playou - what customer education actually is, how we perceive it, ...
Radim Hladis
By Radim Hladis
on June 30, 2022
Every business and online businesses especially struggles with customer churn. Here are some recommendations for improving the so-called Customer Churn Rate through good education. There are  several ...
Katerina Safarova
By Katerina Safarova
on June 14, 2022
The guest of the second episode of the Customer Education Podcast is Jana Jáčová, founder of UOL Accounting Company. Jana is no stranger to customer education. What impact has the customer education ...
Radim Hladis
By Radim Hladis
on November 13, 2021
Customer education is an activity you do to help your customers as well as yourself. You educate them to get better business results.
Radim Hladis
By Radim Hladis
on November 05, 2021
What I mean when I say educated customer? It's a customer who understands why he should buy your product and knows how to use it.
Radim Hladis
By Radim Hladis
on October 28, 2021
Customer education is about attitude. It's a decision. How is your company going to treat the customers before you even start selling them your products and how will it work once they become active ...
Radim Hladis
By Radim Hladis
on October 28, 2021
Marketing articles are full of lessons on how to do digital campaigns right. The most popular visualisation is currently the Sales Funnel. Usually it has from three to five stages - depending on your ...
Radim Hladis
By Radim Hladis
on October 28, 2021
Customer academy, customer university, customer learning centre - whatever you call the project, its goal is education of your potential and existing customers. If you want to read about why to build ...
Radim Hladis
By Radim Hladis
on October 27, 2021
Customer Education is a term that doesn't come up very often in marketing. But it is heard in marketing departments where one of the main goals is to build long-term relationships with customers. ...
Radim Hladis
By Radim Hladis
on October 07, 2021
Sales and marketing are increasingly complex disciplines, don't you think? 
Justin Svoboda
By Justin Svoboda
on July 29, 2021
Why the first few sentences in your presentation are crucial and how to choose them.
Justin Svoboda
By Justin Svoboda
on July 29, 2021
Three questions every presenter or storyteller needs to answer before even starting to prepare their presentation.
Radim Hladis
By Radim Hladis
on May 20, 2021
Working in the digital world is a matter of course and a necessity for most people these days. It has a significant impact on all of us. The way we communicate, collaborate and build relationships is ...
Radim Hladis
By Radim Hladis
on May 18, 2021
Marketing 1. Videos and series for PR If you need to convey a complex topic to the public, animated explainer videos can be a super-effective tool. In addition, if the described matter is ...
Radim Hladis
By Radim Hladis
on May 17, 2021
Several factors affect how much video production costs. The first factor is length. Naturally, a company can expect to pay less for a 30-second video than for a 10-minute video. Another crucial ...
Radim Hladis
By Radim Hladis
on May 17, 2021
You've heard of cyanides, but what do you know about them? That is the main topic of the series we created for cyanides.org. The video series aims to explain important information about cyanides to ...
Radim Hladis
By Radim Hladis
on April 18, 2021
Alza.cz is the largest and most successful e-shop in the Czech Republic with a turnover of more than billion Euros. It also operates in Slovakia and Hungary. Together with Playou, Alza launched a new ...
Radim Hladis
By Radim Hladis
on April 18, 2021
Microsoft partner Manica has asked Playou to create digital content to support implementation of Microsoft Teams within major central European banks and companies.The result was a video series that ...
Radim Hladis
By Radim Hladis
on April 18, 2021
Konica Minolta Research and Development was looking for a way to present their newest product for funding - and they chose Playou and their video solution to do so.   We delivered a video series that ...
Radim Hladis
By Radim Hladis
on April 18, 2021
ComAp, a leading manufacturer of control products for power generation and engine control, has asked Playou to help them prepare an explainer video to strongly support their offer in an important ...
Radim Hladis
By Radim Hladis
on April 18, 2021
Paysend is a financial services provider with 1.7 million customers worldwide. Their challenge is to constantly acquire new customers and keep up with their competitors like Revolut or Transferwise. ...